AT THE COURT OF TASTE

Cortigiano is the Italian word for courtier, a term coined during the Renaissance to indicate those gentlemen who attended the royal courts. The intrinsic qualities of a courtier were elegance, culture, style and savoir faire. Courtiers were an essential element of any aristocratic mansion, and the undisputed star of every event. Over the centuries, the courts evolved but courtiers never fell out of fashion due to their ability to entertain and to make any circumstance unforgettable.

BORN TO PLEASE

The Cortigiano brand has a deep connection with its name. It was established in Italy in the 1980s by Fratelli Martini Secondo Luigi Spa to offer a selection of classic and timeless Italian wines capable of recreating the atmosphere of cheerful indulgence typical of any Italian celebration. Cortigiano is a wine for partying, joyfully and in company; but it is also a wine rooted in Italian tradition and elegance.

OUR VALUES

Each Cortigiano product stems from the dictates of the great Italian wine tradition, interpreted in a modern and fresh key to lighten and give joy to every magical moment. For Cortigiano, hedonism and wellbeing are as essential as elegance and beauty, just like at court. The wines offered are a celebration of quality and aesthetics, to be sampled alone or with friends, creating a unique atmosphere in which to enjoy life to the fullest.

BRAND GROWTH

The Cortigiano logo started out with a serif font reminiscent of handwriting, drawing on the Italian Renaissance and amanuensis heritage. The bottles emphasise this mood through the use of two iconic wing-like decorations that symbolise the elevation towards ecstasy, purity and pleasure. Their soft lines convey a sense of indulgence and hedonism, bringing to mind the magical atmosphere of the courts.

In 2012, the brand renewed and modernised its logo, opting for a bold sans-serif font to improve readability, thus ferrying the values ​​of Renaissance hedonism into the 21st century.